The Edna Boutique

1908 West 65th Street (Just south of Gordon Square)

Boutique logoTues – Sat:  11 – 5
Ph: 216.400.6166

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Most items below $5
Clothing | Accessories | Housewares | Collectibles

Serenity Shop is open for all of your recovery and inspirational item needs:  coins, books, jewelry, apparel…much more!

BOGO Wednesdays | Friday Dollar Days

An extension of The Edna House for Women, The Edna Boutique serves her mother organization and the community in several ways:

  •    We provide job skills training for our Edna House residents.
  •    We offer quality, affordable goods for the community.
  •    We exemplify values of thrift, generosity, purpose and self-support.

The Edna House for Women is blessed to have many generous benefactors.  Our supporters provide countless volunteer hours, financial and social support, and a great variety of goods and services.  Once our residents’ needs are met, the remaining saleable items are prepared and merchandised at the Edna Boutique.

For many years now, when the ladies of the Edna House receive a compliment on an outfit that came from supporter donations, we would smile and say,” It’s from the Edna Boutique!”  Now the Edna Boutique is a real, brick-and-mortar creation.

The designer/vintage clothing section of our store is named Nanci’s Nook in honor of our dear friend, Nanci Sommer who passed away in February, 2013.  Nanci was well known for her sense of style and, after she passed away, her family donated her clothing to The Edna House for Women.  Nanci’s Nook is our homage to our dear friend who – even now – keeps making the world a more beautiful place.

Because we all deserve a second chance to be beautiful.

How did it all begin?  Our Story…

“The Edna Boutique” was the nickname for the room where clothing donations were kept at The Edna House for Women.  The ladies would be able to treasure hunt in these donations.  Whether it is out of necessity for those that come to us with little more than the clothing on their backs, because they are back to a healthy weight now that they are sober and need to change sizes, or just to bolster their self-esteem, the ladies have all shared adoration for “The Edna Boutique” over the years.

The Edna House is a structured sober living facility for women located in the old convent on the campus of St. Colman’s church.   Since its inception in 2004, our mission is quite simple:

The Edna House for Women is dedicated to providing means and opportunity to women affected by alcohol and drug addiction so that they may achieve total abstinence by developing mentally, spiritually and emotionally through a blend of 12 step recovery, life and career training, volunteerism and therapeutic interventions.  Our objective is to support them by providing a safe atmosphere where they can build a foundation and ongoing support to last a lifetime.

Our vision is that every woman who desires a life free from drugs and alcohol has the opportunity to achieve it. We aim to do this by making life-saving detox services more available, multiplying our capacity of women we can serve, and creating long-term sober living to reduce the risk of relapse.

The idea of extending Edna Boutique to the public came after our board Chair paid a visit to the Harbor Light Complex of the Salvation Army and found that their operation was funded primarily by proceeds from their thrift store.  The Edna Boutique would give us a venue for job skills training and employment for our residents, as well as a revenue stream to help defray the $10,000/month operating costs of the sober living facilities.

Company Goals and Objectives:

  1.  Job skills training.  Addiction has taken so much from these women, and the inability to become employable is a major hindrance to the recovery of many of them.  By providing this venue, we will complete the following objectives:
  • Provide skills training in retail operations, business management, computer skills, and customer service to women in a rotating schedule.
  • These women can list this experience and job history on their resume as “interns”
  • Improve self-esteem and establish/hone positive work ethics
  1. Community involvement:  Both the Edna House for Women and The Edna Boutique are situated in a neighborhood whose population has a median household income of $11,681; 45.6% of whom are below poverty level.  Affordable clothing will benefit the local population directly
    • 25% discount to residents of neighborhood verified by ID or utility bill
    • Surplus inventory can be re-donated to local churches and other human services organizations
    • The storefront that we will occupy is currently vacant and will improve neighborhood by placing viable business in that location
    • Residents of the Edna House for women will be given vouchers when they graduate from the program to help furnish their new home when they leave the facility.
  2. Financial return:  Cost of treatment at the Edna House for Women is kept at a miniscule $300/month.  $100/month is paid by residents and the remainder is secured through fundraising efforts and private sector donations.  All proceeds from the store will be funded directly back to the Edna House for Women specifically to offset the cost of treatment for those women who cannot afford it.

Business Philosophy:The most important ingredient in the philosophy of this offshoot entity is that it maintains the honor and dignity of the parent organization.  As an extension of our program, our store will continue to teach these founding principles:

  • Serve the mission with honor and the money will come
  • Provide an atmosphere where women help women recover from alcoholism
  • Treat everyone you meet with dignity and respect
  • Take ownership of your past and responsibility for your future

We market our store to

  • The Edna House Alumni who will have an emotional connection with the Edna Boutique
  • Women in the recovery community who are already a part of the Edna House mission
  • Friends and Family of alumni and residents
  • Local residents including Gordon Square neighborhood

As a small boutique thrift store with a connection to heart-strings and an established donor base, the Edna Boutique will not parallel with other thrift store models.  We will be more chic than larger stores like Unique, but less pricey than smaller places like the Flower Child in Lakewood.  Our volunteer base brings men and women from every industry and walk of life.  Our Edna House staff is well versed in securing and coordinating volunteer staff and will bring these competencies to the Boutique.

The Edna House for Women is a 501c3 corporation registered to do business as the Edna Boutique. (Ohio Vendor License Number 99806099)

Products and Services

The Edna Boutique will offer fashionable, quality clothing at truly affordable prices.  Our inventory comes by way of donations from our established support system.  Our donors sign a release when dropping off items that gives their authorization to sell surplus goods in our thrift store. Over the years, we have taken our surplus of clothing and donated it forward to the Salvation Army.  Instead, we will now sort through and sanitize the surplus and this will become our stock.

As clothing and household donations come in, we first allow our current residents to go through the selection.  Then they are checked for quality, sanitized, and sorted.  We have an area designated at the Edna House for processing and storing the clothing and small household items.

Our biggest competitive advantage is the almost non-existent overhead.  Labor, rent and inventory are all at no cost for at least the first 12 months.  Inventory will remain at no cost indefinitely.  Our operating costs involve little more than utilities, advertising, and security.